The Sims 4 Marketplace looked like another way to sell smaller packs when EA launched it in March.
Five months later, it looks much more important.
EA recently updated its official Marketplace help page. The company now describes Marketplace as the place that has “replaced the Store” for browsing and buying The Sims 4 content.
That includes much more than community-created Maker Packs.
Read EA’s updated Marketplace guide
The Sims 4 Marketplace Now Houses Almost Everything
Players can now browse Expansion Packs, Game Packs, Stuff Packs, Kits, and Maker Packs through Marketplace.
EA still uses normal currency for larger DLC. However, Kits and Maker Packs also connect directly to its newer Moola system.
EA launched Marketplace on PC and Mac on March 17. It then brought the system to PlayStation and Xbox in April.
That console launch was particularly significant.
For the first time, console players gained access to officially supported content from community creators without leaving the game.
Read EA’s Marketplace console announcement.
Maker Packs Have Already Passed 600,000 Downloads
EA has also revealed how quickly players started using the new system.
In June, the company shared results from the first 90 days of the Maker Program.
Creators from more than 20 countries released 37 Maker Packs during that period. Players downloaded those packs more than 600,000 times.
Read EA’s Maker Program update.
That’s an impressive start for a system that only launched earlier this year.
It also gives EA a new source of Sims content that doesn’t rely entirely on packs created internally by Maxis.
Approved creators can produce official content for the game. EA then sells that content directly alongside its own DLC.
Moola Is Now Part of The Sims 4 Economy
Marketplace also introduced something completely new to the mainline Sims series: premium virtual currency.
EA calls that currency Moola.
Players can buy Moola in-game and on several platform stores. They can then spend it on Maker Packs and Kits.
Maker Packs require Moola. Players cannot earn the currency through gameplay.
EA Play subscribers receive a 10% discount when buying it.
Read EA’s official Moola guide
That makes Marketplace more than a new menu.
EA has built a separate purchasing system directly into The Sims 4.
EA Has Been Building Towards This for Years
EA itself describes Marketplace as part of a multi-year creator strategy.
The company started with creator collaborations and co-developed Kits. It later expanded into Creator Kits.
Marketplace takes that idea much further.
Instead of occasionally working with creators on traditional DLC, EA can now release Maker Packs on a regular basis.
When EA announced the system, it said the goal was to help Makers release new content at a consistent pace.
Read EA’s original Marketplace announcement
Marketplace Could Become a Huge Part of The Sims 4
EA hasn’t said that Marketplace will replace traditional Sims DLC.
Expansion Packs, Game Packs and Stuff Packs remain a major part of the game.
However, the Sims 4 Marketplace already looks much bigger than a small experiment.
It now sits at the center of the game’s storefront. It sells EA content and community-created packs. It also gives console players access to creator content for the first time.
Most importantly, players downloaded more than 600,000 Maker Packs during the program’s first 90 days.
EA clearly has plenty of reasons to keep expanding it.
Marketplace may have launched as one new Sims feature in March. By the end of 2026, it could become one of the most important parts of how EA sells new content for The Sims 4.
